Amazon AWS | Lead UX Designer
February 2021 - Present

AI & IoT Leadership

• Led the UX for AWS Bedrock's Agentic RAG and multimodal capabilities, crafting intuitive interfaces that boosted RAG accuracy by 25% and cut hallucinations by 15% for multi-million dollar companies.

• Drove a new IoT product for the automotive industry from zero to one, leading the design from concept to launch. This initiative secured key partnerships with top manufacturers and drove a 15% initial adoption rate.

• Developed and executed a comprehensive UX roadmap that strategically prioritized key AI and IoT projects. This effort reduced project ambiguity by 30% and ensured alignment with product and engineering goals.

• Spearheaded a data-driven product strategy, leveraging customer feedback and metrics to prioritize features that increased product adoption by 20% across both AI and IoT services.

• Led highly effective cross-functional sessions with executive leadership, product, science and engineering teams, reducing requirement definition time and increasing velocity by 10%.

• Acted as a cross-org connector within Amazon’s Automotive Alliance, collaborating with Solutions and product teams to unify strategy and requirements-driving alignment and influencing AWS’s broader automotive offerings.

• Acted as a design generalist, collaborating with AWS marketing and brand teams to shape service identity—supporting name approval, visual direction, and launch assets including demo videos and event materials, leveraging my background in brand systems and graphic design.

Key Highlights & Strategic Impact

• Delivered a net-new service launch at Amazon re:Invent 2021 within just ten months of employment, demonstrating rapid execution and business impact early in my tenure.

• Achieved accelerated career advancement at Amazon, rising from UX Designer to Lead UX Designer in just four years, a testament to consistent performance and leadership.

• Recognized as the Subject Matter Expert (SME) within the IoT Automotive team, where I provided core team leadership and reduced new team member onboarding time by 30%.

• Demonstrated service innovation and capabilities at CES for two consecutive years, showcasing compelling use cases with partner teams and contributing to a 40% increase in product awareness.

• Mentored six+ designers, equipping them with the skills to excel in cross-functional team dynamics, manage stakeholder relationships, and achieve career growth.

• Played a vital role in Amazon's talent acquisition, actively conducting interviews and influencing key hiring decisions across various departments to build and scale high-performing teams.

Volkswagen Innovation Center California | Snr. Product Designer
August 2018 - February 2021

Automotive & AI Product Innovation

• Pioneered the design for Volkswagen's future autonomous and EV vehicle scenarios, leading the creation of a fully-funded suite of digital enterprise tools. Acquired over $100,000 in funding for innovative near-to-far future product research and development.

• Led the UX for internal developer tools that used AI to label vehicle data, optimizing engineering workflows and saving an estimated $200K per year by replacing expensive third-party tools. This initiative increased team velocity by 40% and reduced time to delivery by three months.

• Designed and launched a conversational AI assistant for the in-vehicle experience in Porsche vehicles, helping users with driver assistance capabilities.

• Filed an invention disclosure for a core product feature, solidifying intellectual property and driving service innovation.

• Resolved ambiguity and drove cross-functional alignment to successfully deliver abstract concepts and a new suite of internal enterprise tools. This involved working with product managers, engineers, and stakeholders to define requirements and deliver solutions.

• Conceptualized and contributed to the launch of Volkswagen's multi-million dollar Green initiative (NAR). This project required a deep understanding of user needs to bring a complex, high-value program to market.

Cisco | User Experience Designer
February 2021 - Present

Enterprise Product Design & Business Impact

• Strategically redesigned the Cisco.com Support Homepage and returns process, a key customer and partner workflow. I leveraged user research and metrics analysis to drive a 17% increase in Customer Satisfaction scores and a 23% year-over-year cost savings by reducing support calls and time.

• Contributed to the team that pioneered personalized online experiences for customers and partners. I collaborated closely with researchers to identify user needs and opportunities, directly influencing the creation of new features that enhanced the overall user journey.

• Secured funding for and delivered high-impact research and design proposals to executive-level stakeholders, influencing strategic decisions across various business units and demonstrating an owner mindset from an early stage in my career.

• Designed streamlined enterprise solutions for Cisco's 6000 and 4000 Series IP Phone systems. This effort resulted in easier customer installation and deployment while achieving significant infrastructure and maintenance cost reductions for businesses.

Key Highlights & Strategic Impact

• Reduced Clicks & Increased Efficiency: Streamlined the Cisco returns process by implementing auto-populated fields, which halved returns initiation time and led to a 50% increase in process efficiency within four months.

• Intuitive & Empowering Solution: Designed a guided, intuitive user experience that eliminated the need for training and increased the CSat score by 16% (from 2.5 to 2.9) within the first four months post-launch.

• Significant Revenue Savings: Improved operational efficiency and reduced resolution time by enabling direct data entry, which eliminated the need for lengthy email exchanges with support. This led to over $450,000 in annual revenue savings for Cisco by minimizing the time required for customer process handling.