Growing teams often struggle to connect vision, product, and story - especially when complex technology needs to feel simple and credible fast. I help bridge that gap by creating design and brand systems that align identity, experience, and communication from the start.

At Brand Union + Ray and Keshavan, India’s leading brand consultancy, I supported Fortune 500 and national organizations that needed scalable, multilingual brand systems capable of working across digital, physical, and spatial environments. Those same principles now guide how I help tech teams establish cohesive product ecosystems and recognizable design languages under pressure.

When AWS launched IoT FleetWise, for example, the challenge was ensuring consistency between product experience and public perception. Partnering with both product and marketing, I helped define the visual identity, align messaging, and create launch materials for AWS re:Invent and CES—ensuring every customer touchpoint reflected one clear story. Earlier at Nestlé, I contributed to the brand portfolio by designing a visual mark for natural and organic products used across European markets, unifying diverse packaging systems under a single, trusted symbol.

Today, I work with teams that need to move quickly while maintaining clarity and trust—helping them translate complex ideas into cohesive, human-centered systems that scale effortlessly from brand to product to market.