Hello, this is Rubina

I help founders and product teams turn complex technologies—AI, data platforms, and deep tech—into intuitive, human-centered products that people instantly understand and trust. With over a decade of experience at Amazon AWS, Cisco, and other global technology companies, I’ve led 0→1 design efforts that bridge innovation and usability, shaping products that drive adoption and scale. My work spans from defining product vision and strategy to building cohesive design systems and aligning teams across product, engineering, and marketing.

Before moving into product design, I built my foundation in brand and visual systems at Brand Union + Ray and Keshavan, India’s leading brand consultancy. There, I developed large-scale identity systems for Fortune 500 companies and national organizations—a discipline that still shapes how I connect brand, storytelling, and product experience to create clarity and trust in fast-moving environments.

Outside of work, I use my design expertise to support a nonprofit organization, designing tools for volunteer management, inventory tracking, point-of-sale systems, and access directories across 150+ U.S. locations, with plans to scale globally to 1,500+ sites. This work keeps me connected to design’s real-world impact—solving problems for people on the ground, not just on screen.

When I’m not designing, I’m a traveler, and a community builder. I love exploring new cultures, building elaborate LEGO creations with my kids, and organizing cultural events and team-building activities that bring people together. Whether it’s mentoring young designers, hosting creative workshops, or fostering community connections, I’m passionate about using design—and play—to inspire curiosity, empathy, and collaboration.

WORKED FOR THE BEST